Like You, We Want Sustainable Packaging.
As informed consumers, we all want to do right by the planet, making sure we're supporting ethical brands that hold our values. Packaging that has a low carbon footprint and doesn't just sit in a landfill for decades after our single use of it. Well, we're right there with you.
Seeing other side, as a business and navigating the complexity of plastic, packaging, and the supply chain, I can see that...
there are gaps between what we want as consumers and where technology is at, both on a municipality level and at a packaging innovation one.
It seems like there are few things these days that don't include plastic. You and I try to be good citizens and do our part to recycle, but this issue is far beyond how we sort our trash at home. Part of the problem is that there are different types of plastic and they can't be recycled the same, so oftentimes plastic film bags just gum of machines and cause more a headache for our municipal recology centers.
Did you know our recology centers don't actually do the recycling? They only do the sorting, because before they would sell it to buyers in China.
With China's tighter regulations around what they will and won't import, our plastic is sitting in our recology centers. And, guess what? A lot of those bales of plastic will end up in the landfill because there's no one to buy them.
We're certainly having a reckoning moment with plastic, how we consume it, and ways that we can avoid it — contributing to this ever growing problem does not sit well with us, at Goldmine.